August 2022: Kylie Cosmetics by Kylie Jenner announced its plans to open an innovative and a fully
immersive beauty experience at Covent Garden Piazza in London. The company is aiming to celebrate its new skincare and cosmetics launches through the novel park.
The ‘Kylie Cosmetics by Kylie Jenner Glam Park’ was expected to be open from August 11 to August 14. It was set to turn Covent Garden pink and deliver bespoke skincare and make-up consultations. In addition to that, the new space will include a virtual reality world to try various looks, complimentary giveaways, and interactive games.
Besides, the pop-up was expected to house a Glam shop in collaboration with Boots U.K. Limited, a British health and beauty retailer and pharmacy chain, including nearly 20 percent offers on selected products. Kylie Jenner mentioned that she is very excited about getting the Kylie Cosmetics Glam Park all the way to Covent Garden in London as she wants her fans to be able to try out her cruelty-free, clean, vegan, and high performance skincare and make-up products in person. They will also be able to have fun with her brand and gain access to the unique summer glam looks.
Executive director at Capco Covent Garden named Michelle McGrath stated that they are always looking
for cutting-edge new brands and experiences to bring to Covent Garden. This one-of-a kind, immersive
installation from Kylie Cosmetics will be a part of a sustained program of launching exciting and
innovative brands, thereby creating a rich and diverse shopping experience.
Visitors will be encouraged to register by using the Kylie Cosmetics Glam Park Eventbrite page
beforehand to get hold of priority access for entering the Glam Park. But, the brand mentioned that it
will have a separate guest registry on-location, which would be accelerated through brand ambassadors
situated near the entrance on a first-come, first-serve basis.
Kylie Cosmetics Made Contains
Formulas of Kylie Cosmetics have been created without gluten, parabens, and animal oils. Besides, the
company’s novel skincare and make-up products do not include a long list of over 1,600 potentially irritating and harmful ingredients. All the products of the company have been formulated with carefully selected and organic ingredients that would help support and enhance the healthy appearance of skin.
In 2019, Coty, a French-American multinational beauty company and owner of Rimmel London, as well
as Cover Girl, acquired about 51% of Kylie Jenner’s beauty brands, namely, Kylie Skin and Kylie
Cosmetics by investing nearly US$ 600 Million. The company is aiming to work with the reality TV star to expand the business and turn it into a global success story.
Vegan & Clean Cosmetics
As per Kylie Jenner, the relaunch of Kylie Cosmetics with all new formulas that are vegan and clean will
help her to expand the company’s presence worldwide. Her new lip kit has 8-hour wear and is very
comfortable on the lips. With Coty, Kylie Jenner will be able to provide clean make-up solutions without
compromising long-lasting color, high pigment, and high performance.
Christina Johnson is a proud born and raised Torontonian. Christina has worked as a journalist for nearly a decade having contributed to several large publications including the Yahoo News and the Financial Post. As a journalist for White Pine Tribune, Christina covers national and international developments.